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Master
German

Strategische Kommunikation & Digitales Marketing (M.A.)

Fachhochschule des Mittelstandes Bielefeld (Priv. FH)

Duration

4 semesters

Language

German

Tuition

4950.00 EUR/semester

Deadline

See university

About this program

The Master's program in Strategic Communication & Digital Marketing (M.A.) consistently brings together public relations, marketing, and internal communication. Students gain current, practical know-how and learn how Artificial Intelligence can be used strategically, effectively, and responsibly in all communication areas, far beyond the use of individual tools. The program focuses on Social Media Marketing, Customer Journey & User Experience, Change Communication, and Content Creation & Publishing. It addresses the opportunities, requirements, and changes associated with the use of AI in communication and marketing, enabling students to strategically classify AI-powered applications, use them responsibly, and leverage them for innovative communication and marketing solutions. The program is aimed at Bachelor's graduates from various disciplines who want to qualify in strategy development as well as the conception and practical production of digital communication and marketing content. It also targets working communication and marketing managers from various industries who want to actively shape the digital and AI-driven transformation and initiate and accompany the strategic use of innovative solutions in companies and along various value chains.

Study mode

Online

ECTS

90 ECTS

Campus

Bielefeld

English-taught

0%

Specializations

Social Media Marketing
Customer Journey & User Experience
Change Communication
Content Creation & Publishing
Artificial Intelligence in Communication and Marketing
Strategy Development
Conception and Production of Digital Communication and Marketing Content

Career paths

Communication Managers
Marketing Managers
Various industries

Program details

  • Thesis required

Required documents

General requirements for Master programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Certified copy of Bachelor's degree certificate
  • Certified translation of Bachelor's degree certificate
  • Certified transcript of records (all semesters)
  • Valid passport (photo page copy)
  • Tabular curriculum vitae (CV)

Academic requirements

Recognized prior bachelor's degree

A completed bachelor's (or equivalent) that the university recognizes for master's admission. Check anabin and the specific program. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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