Strategische Kommunikation & Digitales Marketing (M.A.)

Bu program hakkında

The Master's program in Strategic Communication & Digital Marketing (M.A.) consistently brings together public relations, marketing, and internal communication. Students gain current, practical know-how and learn how Artificial Intelligence can be used strategically, effectively, and responsibly in all communication areas, far beyond the use of individual tools. The program focuses on Social Media Marketing, Customer Journey & User Experience, Change Communication, and Content Creation & Publishing. It addresses the opportunities, requirements, and changes associated with the use of AI in communication and marketing, enabling students to strategically classify AI-powered applications, use them responsibly, and leverage them for innovative communication and marketing solutions. The program is aimed at Bachelor's graduates from various disciplines who want to qualify in strategy development as well as the conception and practical production of digital communication and marketing content. It also targets working communication and marketing managers from various industries who want to actively shape the digital and AI-driven transformation and initiate and accompany the strategic use of innovative solutions in companies and along various value chains.

Gerekli belgeler

Almanya'daki Yüksek Lisans programları için genel gereklilikler. Bu program için bir yolculuk başlattığınızda programa özel gereklilikler gösterilir.

• Lisans diplomasının onaylı sureti
• Lisans diplomasının onaylı tercümesi
• Onaylı transkript (tüm dönemler)
• Geçerli pasaport (fotoğraflı sayfanın kopyası)
• Tablo biçiminde özgeçmiş (CV)

Akademik gereklilikler

Sıkça sorulan sorular

Bu programa başvururken en çok sorulan sorulara kısa yanıtlar.

Ülke ve başvuru adımları

Eyalet seçiminden Almanya'daki oturum iznine kadar adım adım.