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Bachelor
German

Sportjournalismus & Sportmarketing

Fachhochschule des Mittelstandes Bielefeld (Priv. FH)

Duration

Varies

Language

German

Tuition

No tuition fee

Deadline

See university

About this program

The Sport Journalism & Sport Marketing (B.A.) program aims to make sporting events tangible through image and sound. Students will operate within the dynamic interplay of athletes, managers, media representatives, and sponsors. The curriculum covers the mechanisms of the media industry, provides in-depth insights into German media and press law, and teaches students to place their reporting within a broader socio-political context. The program also includes training in public relations and marketing management, enabling graduates to represent sports clubs or associations. Specializations focus on sports marketing for business, grassroots sports, and elite sports.

Study mode

Online

Specializations

Sportmarketing for business
Grassroots sports marketing
Elite sports marketing
Sport Economics
Marketing Management Fundamentals
Digital Media Industry
Communication Science
Sport Journalism
Journalistic Presentation Forms
Sports Editorial Office I: Print Media & Online Journalism
Sports Editorial Office II: Radio & Podcasting
Sports Editorial Office III: TV & Live Reporting
Strategic Communication/PR
Media and Press Law
Sport in Politics & Society
Social Media & Digital Workflow
Strategic Sports Marketing & Sports Management
Operational Sports Marketing & Sports Management
Editorial Management & Innovation
Business Administration
Strategic Management & Sustainable Corporate Management
Business English
Self-Management & Self-Marketing
Team Management Presentation & Moderation
Study in Practice (SiP)
Scientific Working
Empirical Research Methods
Business Plan Development & Digital Business Models

Career paths

Sports Journalist
Sports Marketing Expert
Media
Sports

Official documents

Required documents

General requirements for Bachelor programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Tabular curriculum vitae (CV)
  • Certified copy of secondary school leaving certificate
  • Valid passport (photo page copy)
  • Passport-style photograph
  • Certified translation of secondary school leaving certificate

Academic requirements

Recognized secondary leaving certificate (HZB)

A school-leaving certificate that qualifies you for higher education in your home country, recognized in Germany as a Hochschulzugangsberechtigung (HZB). Check anabin and the university or uni-assist process. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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