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Bachelor
English

Social Media Marketing & Management

Stuttgart Media University

Duration

7 semesters

Language

English

Tuition

No tuition fee

Deadline

See university

About this program

The English-language Bachelor's program Social Media Marketing & Management combines business administration and media competencies with creative content creation and AI - practice-oriented, future-oriented and perfect for managing digital platforms. The interdisciplinary study combines business administration, media production, language and soft skills, and the application of AI. It includes a two-semester basic study and a four-semester main study plus a practical semester. The focus is on social media, strategic management, and marketing tools. Interdisciplinary projects with practice partners promote the application of learned knowledge. Innovative teaching methods and small groups create optimal learning conditions. The program optimally prepares you for the growing job market in social media marketing. Practice-oriented content, the use of AI applications, and interdisciplinary projects provide you with competencies that are in demand in companies of all industries. Whether as a social media manager, content creator, strategy developer, or consultant – you benefit from the increasing demand for digital marketing, data-based analysis, and creative storytelling. The variety of professional fields and innovative technologies opens up excellent development opportunities for you.

Study mode

Full-time

Official documents

Required documents

General requirements for Bachelor programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Tabular curriculum vitae (CV)
  • Certified copy of secondary school leaving certificate
  • Valid passport (photo page copy)
  • Passport-style photograph
  • Certified translation of secondary school leaving certificate

Academic requirements

Recognized secondary leaving certificate (HZB)

A school-leaving certificate that qualifies you for higher education in your home country, recognized in Germany as a Hochschulzugangsberechtigung (HZB). Check anabin and the university or uni-assist process. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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