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Bachelor
German

Online Marketing (B.A.)

SRH Fernhochschule Riedlingen

Duration

6 semesters

Language

German

Tuition

228.17 EUR/semester

Deadline

See university

About this program

The Bachelor's degree program in Online Marketing is aimed at individuals with an affinity for online and marketing, with or without professional experience, who want to qualify for management tasks in the online marketing of companies and organizations. You will learn to digitize marketing, sales, market research, and communication. The program offers all relevant fundamentals and the necessary specialized knowledge for a future career in online marketing, with a focus on direct practical application through activating exercises and examples from everyday business life. Building on foundational modules, you will delve into the strategic disciplines of online marketing, learn important framework conditions, and gain the necessary knowledge in all key online marketing disciplines such as search engine optimization, search engine advertising, social media marketing, content marketing, digital branding, and e-commerce. You will also learn the legal framework conditions of online marketing. With your expertise, you will successfully design concepts, campaigns, and marketing measures and implement structured success monitoring. To adapt your Bachelor's program in Online Marketing to your professional wishes, you have the option to choose four elective modules from the areas of Management and Online Marketing.

Study mode

Full-time

ECTS

180 ECTS

Campus

Riedlingen

Specializations

SEO Specialist
Social Media Manager
Content Marketing Manager
Performance Marketing Manager
E-Mail-Marketing-Manager
CRM-Manager
digital communication concepts and campaigns
digital technologies as marketing platforms
online representation of companies
classic and current areas of online marketing
interconnections and developments on the internet and online marketplaces
marketing, sales, market research, and communication digitization
strategic disciplines of online marketing
legal framework conditions of online marketing
search engine optimization
search engine advertising
social media marketing
content marketing
digital branding
e-commerce

Career paths

Online Marketing Manager
SEO Specialist
Social Media Manager
Content Marketing Manager
Performance Marketing Manager
E-Mail-Marketing-Manager
CRM-Manager
companies and businesses of all sectors and sizes
associations
NGOs

Program details

  • Thesis required

Required documents

General requirements for Bachelor programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Tabular curriculum vitae (CV)
  • Certified copy of secondary school leaving certificate
  • Valid passport (photo page copy)
  • Passport-style photograph
  • Certified translation of secondary school leaving certificate

Academic requirements

Recognized secondary leaving certificate (HZB)

A school-leaving certificate that qualifies you for higher education in your home country, recognized in Germany as a Hochschulzugangsberechtigung (HZB). Check anabin and the university or uni-assist process. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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