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Master
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Master International Marketing and Brand Management

Munich Business School München (Priv. FH)

Duration

3 semesters

Language

English

Tuition

No tuition fee

Deadline

See university

About this program

The Master International Marketing and Brand Management program at MBS helps students build expertise in international marketing and strategic brand management. It provides insights into behavioral psychology, digital marketing tools, and the latest innovations. Students will learn to analyze market structures, evaluate global marketing strategies, and understand consumer behavior. The program includes practical business projects where students work on real-world company assignments, developing marketing and branding concepts. Students have the option to spend their third semester abroad at partner universities or complete a specialized internship in a German-speaking country if they have prior international study or work experience. The curriculum covers topics like Fundamentals of Consumer Behavior, Behavioral Economics, Empirical Research, International Strategic Management, Organizational Behavior, and Conscious Business.

Study mode

Full-time

ECTS

90 ECTS

Campus

Munich

Specializations

International Marketing
Brand Management
Behavioral Psychology
Digital Marketing Tools
Market Structures
Consumer Behavior
International Strategic Management
Organizational Behavior
Conscious Business

Career paths

Brand Manager
International Marketing Specialist
Global Markets

Program details

  • Internship required
  • Thesis required
  • Study abroad possible
  • Double degree available

Required documents

General requirements for Master programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Certified copy of Bachelor's degree certificate
  • Certified translation of Bachelor's degree certificate
  • Certified transcript of records (all semesters)
  • Valid passport (photo page copy)
  • Tabular curriculum vitae (CV)

Academic requirements

Recognized prior bachelor's degree

A completed bachelor's (or equivalent) that the university recognizes for master's admission. Check anabin and the specific program. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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