Master International Marketing and Brand Management
Munich Business School München (Priv. FH)Duration
3 semesters
Language
English
Tuition
No tuition fee
Deadline
See university
About this program
The Master International Marketing and Brand Management program at MBS helps students build expertise in international marketing and strategic brand management. It provides insights into behavioral psychology, digital marketing tools, and the latest innovations. Students will learn to analyze market structures, evaluate global marketing strategies, and understand consumer behavior. The program includes practical business projects where students work on real-world company assignments, developing marketing and branding concepts. Students have the option to spend their third semester abroad at partner universities or complete a specialized internship in a German-speaking country if they have prior international study or work experience. The curriculum covers topics like Fundamentals of Consumer Behavior, Behavioral Economics, Empirical Research, International Strategic Management, Organizational Behavior, and Conscious Business.
Study mode
Full-time
ECTS
90 ECTS
Campus
Munich
Specializations
Career paths
Program details
- Internship required
- Thesis required
- Study abroad possible
- Double degree available
Required documents
General requirements for Master programs in Germany. Program-specific requirements are shown once you start a journey for this program.
- Certified copy of Bachelor's degree certificate
- Certified translation of Bachelor's degree certificate
- Certified transcript of records (all semesters)
- Valid passport (photo page copy)
- Tabular curriculum vitae (CV)
Academic requirements
Recognized prior bachelor's degree
A completed bachelor's (or equivalent) that the university recognizes for master's admission. Check anabin and the specific program. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.
Frequently asked questions
Static answers for the most common questions about applying to this program.
Country & application steps
Step by step, from choosing a federal state to your residence permit in Germany.
