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Bachelor
German

Marketingmanagement

Harz University of Applied Sciences

Duration

7 semesters

Language

German

Tuition

No tuition fee

Deadline

See university

About this program

The Bachelor's program in Marketing Management at Harz University of Applied Sciences focuses on equipping students with comprehensive knowledge and practical skills in the field of marketing. The curriculum covers core marketing principles, consumer behavior, market research, branding, digital marketing, and strategic marketing planning. The program aims to prepare graduates for diverse roles in marketing departments, advertising agencies, and market research firms.

Study mode

Full-time

ECTS

210 ECTS

Campus

Harz

Specializations

Nachhaltiges Management
Entrepreneurshipsemester
BWL/Dienstleistungsmanagement
Konsumentenpsychologie und Marktforschung (M.Sc.)
FACT - Finance, Accounting, Controlling, Taxation & Law (M.A.)
Business Consulting (M.A.)
International Business Studies
Tourism and Destination Management (M.A.)
International Tourism Studies
Tourismusmanagement (Vollzeit)
Tourismusmanagement (Dual)
Wirtschaftspsychologie (B.Sc.)
Digital Marketing
Branding
Market Research
Strategic Marketing Planning
Consumer Behavior

Career paths

Marketing Manager
Brand Manager
Market Research Analyst
Digital Marketing Specialist
Product Manager
Sales Manager
Advertising
Market Research
Consumer Goods
Technology
Retail
Consulting

Program details

  • Internship required
  • Thesis required

Required documents

General requirements for Bachelor programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Tabular curriculum vitae (CV)
  • Certified copy of secondary school leaving certificate
  • Valid passport (photo page copy)
  • Passport-style photograph
  • Certified translation of secondary school leaving certificate

Academic requirements

Recognized secondary leaving certificate (HZB)

A school-leaving certificate that qualifies you for higher education in your home country, recognized in Germany as a Hochschulzugangsberechtigung (HZB). Check anabin and the university or uni-assist process. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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