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Bachelor
German

Marketing Neu

Europäische FernHochschule Hamburg GmbH Hamburg (Priv. FH)

Duration

12 semesters

Language

German

Tuition

259.00 EUR/semester

Deadline

See university

About this program

The Marketing (B.A.) degree program teaches you how to analyze markets, develop strategies, and use digital tools effectively. You will gain a solid economic foundation and strengthen your analytical skills through research methods, business intelligence, and AI. You will also learn how to shape marketing from the initial idea to successful implementation. With your Bachelor's degree, you can responsibly make marketing decisions, drive innovation, and actively shape transformation processes. You will combine analytical thinking with creativity and take on responsibility in companies, agencies, or digital organizations. This study program will enable you not only to participate but to actively shape markets.

ECTS

180 ECTS

Campus

Hamburg

Specializations

Data-driven Marketing
Customer Experience & Digital Product Management
Digital Business & E-Commerce
Brand Management
Market analysis
Strategy development
Digital tools
Economic foundation
Analytical skills
Research methods
Business intelligence
AI
Customer experience
Digital business models
Market and consumer behavior
Strategic planning
Brand management
Marketing measure control
Data-driven marketing
Digital business models
E-commerce
Platform markets
Digital value creation
Brand positioning
Market strategies
Competitive strategies
Communication strategies

Career paths

Marketing Manager
Brand Manager
Product Manager
Business Development Manager
Performance Marketing Manager
Marketing Analyst
Digital Marketing Manager
E-commerce Manager
CRM Manager
UX Manager
Companies
Agencies
Digital organizations

Program details

  • Thesis required

Required documents

General requirements for Bachelor programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Tabular curriculum vitae (CV)
  • Certified copy of secondary school leaving certificate
  • Valid passport (photo page copy)
  • Passport-style photograph
  • Certified translation of secondary school leaving certificate

Academic requirements

Recognized secondary leaving certificate (HZB)

A school-leaving certificate that qualifies you for higher education in your home country, recognized in Germany as a Hochschulzugangsberechtigung (HZB). Check anabin and the university or uni-assist process. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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