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Master
English

Marketing and Brand Management (auf Englisch)

Munich Business School München (Priv. FH)

Duration

3 semesters

Language

English

Tuition

No tuition fee

Deadline

See university

About this program

The Master International Marketing and Brand Management program at MBS helps you build your own expertise in international marketing and strategic brand management. You will gain insights into behavioral psychology, be equipped with digital marketing tools, and learn about the latest innovations. The program includes practical projects for real companies and offers the option to spend the third semester abroad or complete a specialized internship in a German-speaking country if you have prior international study or work experience. You will also explore different markets, methods, and economic regions that influence the global economy.

Study mode

Full-time

ECTS

90 ECTS

Campus

Munich

Specializations

International Marketing
Brand Management
Behavioral Psychology
Digital Marketing Tools
Market Structures
Competitive Settings
Market Strategies
Brand-driven Global Marketing Strategies
Consumer Behavior
Behavioral Economics
Empirical Research
International Strategic Management
Organizational Behavior
Conscious Business
Regional Business Practices

Career paths

Brand Manager
International Marketing
Global Economy
Startups
World Market Leaders

Program details

  • Study abroad possible
  • Double degree available

Required documents

General requirements for Master programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Certified copy of Bachelor's degree certificate
  • Certified translation of Bachelor's degree certificate
  • Certified transcript of records (all semesters)
  • Valid passport (photo page copy)
  • Tabular curriculum vitae (CV)

Academic requirements

Recognized prior bachelor's degree

A completed bachelor's (or equivalent) that the university recognizes for master's admission. Check anabin and the specific program. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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