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Master
German

Konsumentenpsychologie und Marktforschung (M.Sc.)

Harz University of Applied Sciences

Duration

4 semesters

Language

German

Tuition

No tuition fee

Deadline

See university

About this program

The Master's program in Consumer Psychology and Market Research (M.Sc.) at Harz University of Applied Sciences focuses on understanding consumer behavior and applying market research methods. It equips students with the knowledge and skills to analyze consumer decisions, develop marketing strategies, and conduct effective market research. The program covers topics such as consumer behavior, market analysis, research methodologies, data interpretation, and the application of psychological principles in marketing.

Study mode

Full-time

ECTS

120 ECTS

Specializations

Consumer Psychology
Market Research

Required documents

General requirements for Master programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Certified copy of Bachelor's degree certificate
  • Certified translation of Bachelor's degree certificate
  • Certified transcript of records (all semesters)
  • Valid passport (photo page copy)
  • Tabular curriculum vitae (CV)

Academic requirements

Recognized prior bachelor's degree

A completed bachelor's (or equivalent) that the university recognizes for master's admission. Check anabin and the specific program. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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