Skip to content
All programs
Bachelor
German

Handel

Duale Hochschule Gera-Eisenach (FH)

Duration

Varies

Language

German

Tuition

No tuition fee

Deadline

See university

About this program

The Bachelor's program in Trade is oriented towards both supra-regional large companies and small and medium-sized trading companies across various industries. In addition to a broad basic business education that imparts all instruments of trade management, students gain comprehensive insights into trade marketing, controlling, and financial management in stationary and online sales. Trade-specific specialization subjects such as consumer behavior, trade logistics, and founding management complement the training. In the practical phases, the focus is on current cases from trade practice, applied market research, and category management. Graduates of the Trade specialization are equipped with methodological and social skills that enable immediate entry into practice and qualify them as capable junior professionals and managers.

Study mode

Dual

Campus

Eisenach and Gera

Specializations

Trade Marketing
Controlling
Financial Management
Stationary and Online Sales
Consumer Behavior
Trade Logistics
Founding Management
Applied Market Research
Category Management

Career paths

Purchasing and Procurement
Controlling
Corporate Organization
Sales
Information Management
Department Manager
Branch Manager
Store Manager
Market Manager
District Manager
Sales Manager
Operations Manager
Administrative Manager
Sales Director
Managing Director
Logistics System
Human Resource Management
Management Consulting
Trade Marketing
Finance and Accounting
Trade

Program details

  • Internship required

Required documents

General requirements for Bachelor programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Tabular curriculum vitae (CV)
  • Certified copy of secondary school leaving certificate
  • Valid passport (photo page copy)
  • Passport-style photograph
  • Certified translation of secondary school leaving certificate

Academic requirements

Recognized secondary leaving certificate (HZB)

A school-leaving certificate that qualifies you for higher education in your home country, recognized in Germany as a Hochschulzugangsberechtigung (HZB). Check anabin and the university or uni-assist process. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

We use cookies to keep you signed in and to understand how the platform is used. Read our

Cookie settings