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Master
English

Global Marketing Management M. A.

accadis Hochschule Bad Homburg (Priv. FH)

Duration

4 semesters

Language

English

Tuition

No tuition fee

Deadline

See university

About this program

The Master's program in Global Marketing Management (M.A.) at accadis Hochschule Bad Homburg is designed to equip students with advanced knowledge and skills in international marketing. The program focuses on developing strategic marketing plans, understanding global consumer behavior, and managing marketing campaigns in diverse international markets. It aims to prepare graduates for leadership roles in marketing departments of multinational corporations, marketing agencies, and other organizations operating on a global scale.

ECTS

120 ECTS

Specializations

International Marketing
Global Marketing Strategy
Digital Marketing
Brand Management
Consumer Behavior
Strategic Marketing Planning
Global Market Entry Strategies
International Brand Management
Digital Marketing and Social Media
Cross-Cultural Marketing
Marketing Analytics

Career paths

Marketing Manager
Brand Manager
Product Manager
International Marketing Specialist
Digital Marketing Manager
Market Research Analyst
Sales Manager
Consumer Goods
Technology
Automotive
Fashion
Consulting
Advertising
Media
E-commerce

Program details

  • Internship required
  • Thesis required

Required documents

General requirements for Master programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Certified copy of Bachelor's degree certificate
  • Certified translation of Bachelor's degree certificate
  • Certified transcript of records (all semesters)
  • Valid passport (photo page copy)
  • Tabular curriculum vitae (CV)

Academic requirements

Recognized prior bachelor's degree

A completed bachelor's (or equivalent) that the university recognizes for master's admission. Check anabin and the specific program. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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