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Master
German

Duales Master Kommunikationsmanagement (Schwerpunkt „Tourismusmarketing“)

IST-Hochschule für Management Düsseldorf (Priv. FH)

Duration

4 semesters

Language

German

Tuition

No tuition fee

Deadline

See university

About this program

The dual Master's program in Communications Management qualifies students for leading positions by expanding their knowledge in business and communication science. The dual variant integrates students into company operations for the majority of the study time, allowing for immediate practical application of learned knowledge. The program offers flexibility through self-paced learning and the ability to earn money while studying. It combines academic study with practical experience, providing a competitive edge in the job market. The curriculum includes general management topics like marketing, sales, digital transformation, leadership, and entrepreneurship, alongside communication-specific subjects such as communication psychology, brand management, and marketing analytics. A significant focus is placed on digital communication, teaching students how to leverage digitalization and data-driven campaigns. Elective modules allow for specialization in areas like event management, media, tourism, or sports.

Study mode

Dual

ECTS

120 ECTS

Campus

Düsseldorf

English-taught

0%

Specializations

Tourismusmarketing
Event- und Festivalmanagement
Medienmanagement
Sportmedien- und Eventmanagement
Digitale Kommunikation
Marketing
Sales
Digitale Transformation
Leadership Skills
Entrepreneurship

Career paths

Unternehmenskommunikation
Marketingabteilungen
Online-Marketing
Markenmanagement
Eventmarketing
Festivals und Live-Entertainment
Key-Account- und Produktmanagement
Kommunikationsagenturen
Unternehmensberatungen
Medienunternehmen
Verlage und Sendeanstalten
Produktionsfirmen

Program details

  • Internship required
  • Thesis required

Required documents

General requirements for Master programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Certified copy of Bachelor's degree certificate
  • Certified translation of Bachelor's degree certificate
  • Certified transcript of records (all semesters)
  • Valid passport (photo page copy)
  • Tabular curriculum vitae (CV)

Academic requirements

Recognized prior bachelor's degree

A completed bachelor's (or equivalent) that the university recognizes for master's admission. Check anabin and the specific program. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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