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Bachelor
German

Duales Bachelor Sportbusiness Management

IST-Hochschule für Management Düsseldorf (Priv. FH)

Duration

7 semesters

Language

German

Tuition

No tuition fee

Deadline

See university

About this program

The dual Bachelor's program in Sportbusiness Management (B.A.) is a successful combination of theory and practice. You spend the majority of your study time in a company, integrated into its operational processes. The specialized knowledge acquired during your studies can be directly applied to practical tasks. The program provides a solid foundation in business administration and industry-specific know-how, an integrated understanding of the sports economy, and knowledge of economic and social contexts. You will develop professional, methodological, and social competencies, enabling you to manage key business activities operationally, strategically, and independently. The program is modular and includes General Management modules, specialization subjects like Sports Economics, Club and Association Management, and Digitalization in Sports, as well as elective modules in areas such as Sports Marketing, International Sportbusiness, and Sports Marketing. In the latter half of the final semester, you will complete your Bachelor's thesis in close coordination with your training company.

Study mode

Dual

ECTS

180 ECTS

Campus

Düsseldorf

Specializations

Sports Trade
Football Management
Sport Event Management
Social Media and Media Management in Sports
Esports Management
Sport Psychology
Management in Equestrian Sports
Golf Operations Management
Sports Economics
Club and Association Management
Digitalization in Sports
Sports Marketing
International Sportbusiness
Sports Marketing

Career paths

Professional sports event organizers
Sports clubs and professional clubs, leagues, and associations
Public and commercial sports facilities
Agencies and sponsors
Sports retail, manufacturers, and service providers
Management of professional athletes and professional teams
Sports media companies
Sports industry
Sports business

Program details

  • Internship required
  • Thesis required

Official documents

Required documents

General requirements for Bachelor programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Tabular curriculum vitae (CV)
  • Certified copy of secondary school leaving certificate
  • Valid passport (photo page copy)
  • Passport-style photograph
  • Certified translation of secondary school leaving certificate

Academic requirements

Recognized secondary leaving certificate (HZB)

A school-leaving certificate that qualifies you for higher education in your home country, recognized in Germany as a Hochschulzugangsberechtigung (HZB). Check anabin and the university or uni-assist process. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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