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Bachelor
German

Duales Bachelor Online-Marketing & Marketingmanagement

IST-Hochschule für Management Düsseldorf (Priv. FH)

Duration

7 semesters

Language

German

Tuition

No tuition fee

Deadline

See university

About this program

The dual Bachelor's program in Online Marketing & Marketing Management combines a company-based practical training with flexible distance learning. Students gain competencies in AI, e-commerce, data-driven marketing, and storytelling, covering topics like influencer marketing, social media, XR, usability, and SEO/SEA. The program integrates digital marketing expertise, management know-how, and agile project management. Students receive a monthly training allowance, and tuition fees are covered by the practical partner. The program aims to prepare students for leadership positions in strategic communication, online marketing, or social media.

Study mode

Dual

ECTS

180 ECTS

Campus

Düsseldorf

Specializations

Social Media
Influencer Marketing
Usability Management
SEO/SEA
KI (Künstliche Intelligenz)
XR (Extended Reality)
E-Commerce
Unternehmenskommunikation – Strategie und Umsetzung
Kreation und Inszenierung
Markenkommunikation
Medienkompetenz & New Media Management im Sportmanagement
International Management
Nachhaltigkeitsmanagement/Sustainability Management
KI (Künstliche Intelligenz)
E-Commerce
Data-driven Marketing
Storytelling
Influencer Marketing
Social Media
XR (Extended Reality)
Usability
SEO/SEA
Digitale Transformation
Managementkompetenzen
Agiles Projektmanagement

Career paths

Leitende Positionen im Bereich der strategischen Kommunikation
Marketingmanager:in im Online-Marketing
Social Media Manager:in
Agenturen
Start-ups
Unternehmen jeder Branche und Größe
Online-Handel und E-Commerce

Program details

  • Internship required
  • Thesis required
  • Study abroad possible

Required documents

General requirements for Bachelor programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Tabular curriculum vitae (CV)
  • Certified copy of secondary school leaving certificate
  • Valid passport (photo page copy)
  • Passport-style photograph
  • Certified translation of secondary school leaving certificate

Academic requirements

Recognized secondary leaving certificate (HZB)

A school-leaving certificate that qualifies you for higher education in your home country, recognized in Germany as a Hochschulzugangsberechtigung (HZB). Check anabin and the university or uni-assist process. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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