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Bachelor
German

Duales Bachelor Hotel- und Tourismusmarketing

IST-Hochschule für Management Düsseldorf (Priv. FH)

Duration

7 semesters

Language

German

Tuition

No tuition fee

Deadline

See university

About this program

The dual Bachelor's program in Hotel and Tourism Marketing combines comprehensive marketing know-how with tourism and hotel-specific expertise. It integrates a company-based training with academic distance learning, allowing students to gain practical experience and apply acquired knowledge directly. The program benefits from 30 years of educational expertise in tourism and hospitality, with professors, lecturers, and tutors having industry experience. Students acquire marketing skills tailored for the tourism and hotel sectors, preparing them for professional marketing roles in these industries. The curriculum includes General Management modules for business fundamentals and specialization subjects covering tourism, hotel, and marketing. Elective modules in the 6th and 7th semesters allow for specialization in areas like Hotel Marketing, Sport Tourism, Online Marketing, Event Management, or Sales Management. An optional study abroad semester is possible in consultation with the training company.

Study mode

Dual

ECTS

180 ECTS

Campus

Düsseldorf

English-taught

0%

Specializations

Hotelmarketing – Schwerpunkt Sales Management und Distribution
Sporttourismus & Ökologie
Advanced Online-Marketing
Eventmanagement
Personalmanagement
Vertriebsmanagement
Marketing-Know-how
Tourism-specific knowledge
Hotel-specific knowledge
General Management
Online Marketing
Social Media

Career paths

Marketing expert in the tourism and hotel industry
Hotels and hotel chains (national and international)
Holiday resorts and holiday club facilities
Tour operators
Tourism corporations
Airlines and airports
Cruise companies
National and international associations and institutions
Bus and train companies
Leisure companies

Program details

  • Internship required
  • Thesis required
  • Study abroad possible

Required documents

General requirements for Bachelor programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Tabular curriculum vitae (CV)
  • Certified copy of secondary school leaving certificate
  • Valid passport (photo page copy)
  • Passport-style photograph
  • Certified translation of secondary school leaving certificate

Academic requirements

Recognized secondary leaving certificate (HZB)

A school-leaving certificate that qualifies you for higher education in your home country, recognized in Germany as a Hochschulzugangsberechtigung (HZB). Check anabin and the university or uni-assist process. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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