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Bachelor
German

Digital Business - Medienwirtschaft und digitale Märkte

Ilmenau University of Technology

Duration

6 semesters

Language

German

Tuition

300.00 EUR/semester

Deadline

See university

About this program

The Bachelor's program Digital Business offers a first-class education at the intersection of economics, law, and technology. Students will build sound expertise in media economics, strategy, and data mining, preparing them for careers in the digital economy, information and media companies, as content providers, or in consulting and academia. The program provides a solid business administration education complemented by expertise in data and media law, media and communication studies, computer science fundamentals, media technology, and innovation management. Graduates will be well-prepared for a professional start in the digital economy or the modern media sector, capable of positioning and marketing innovative digital products, developing digital sales strategies, and assessing suitable digital marketing instruments and channels.

Study mode

Full-time

Campus

Ilmenau

English-taught

0%

Specializations

Medienwirtschaft
digitale Märkte
Media Economics
Strategy
Data Mining
Data and Media Law
Media and Communication Studies
Fundamentals of Computer Science
Media Technology
Innovation Management

Career paths

Content Provider
Management of Information and Media Companies
Marketing
Public Relations
Multimedia and Advertising Agencies
Public Regulation of the Digital Economy
Product Management for Digital Business Fields
Companies in the Games, Streaming, or Music Industry
Management Consulting
Digital Economy
Information and Media Companies
Games Industry
Streaming Industry
Music Industry
Consulting

Program details

  • Internship required
  • Thesis required
  • Study abroad possible

Required documents

General requirements for Bachelor programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Tabular curriculum vitae (CV)
  • Certified copy of secondary school leaving certificate
  • Valid passport (photo page copy)
  • Passport-style photograph
  • Certified translation of secondary school leaving certificate

Academic requirements

Recognized secondary leaving certificate (HZB)

A school-leaving certificate that qualifies you for higher education in your home country, recognized in Germany as a Hochschulzugangsberechtigung (HZB). Check anabin and the university or uni-assist process. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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