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Master
German

Digital Business and eCommerce

bbw University of Applied Sciences

Duration

7 semesters

Language

German

Tuition

530.00 EUR/semester

Deadline

See university

About this program

Design the future of digital commerce and transform how companies operate in a connected world. In the Bachelor's program 'Digital Business and E-Commerce', you combine sound economic fundamentals with in-depth knowledge of digital technologies, online business models, and data-driven decision-making. You will learn how to design, manage, and scale digital business models and e-commerce platforms, acquiring the skills needed to succeed in a fast-paced, technology-driven economy. The program prepares you to understand customer behavior, optimize digital sales channels, and develop innovative strategies for sustainable business growth. With a Bachelor of Arts, you will open up diverse career opportunities in areas such as e-commerce management, digital marketing, online retail, business development, UX-driven commerce, and consulting in digital industries.

Study mode

Full-time

ECTS

210 ECTS

Campus

Berlin

Specializations

Digital Marketing
Customer Relationship Management
Digital Business Models & E-Commerce Platforms
International Procurement Strategies
Controlling & Merchandise Management Concepts
Digitalization
Globalization

Career paths

E-commerce management
Digital marketing
Online retail
Business development
UX-driven commerce
Consulting in digital industries
Marketing
Controlling
Purchasing and procurement
Logistics in the retail sector
Retail sector
Digital industries

Program details

  • Internship required
  • Thesis required

Required documents

General requirements for Master programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Certified copy of Bachelor's degree certificate
  • Certified translation of Bachelor's degree certificate
  • Certified transcript of records (all semesters)
  • Valid passport (photo page copy)
  • Tabular curriculum vitae (CV)

Academic requirements

Recognized prior bachelor's degree

A completed bachelor's (or equivalent) that the university recognizes for master's admission. Check anabin and the specific program. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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