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Vocational (Ausbildung)
German

Certified Loyalty Architect

Munich Business School München (Priv. FH)

Duration

1 semesters

Language

German

Tuition

No tuition fee

Deadline

See university

About this program

The Certified Loyalty Architect is your entry into the professional world of customer loyalty. You will gain in-depth knowledge of Customer Lifetime Value, segmentation, incentive design, and the most important KPIs – supplemented by practical cases and workshops that optimally prepare you for the challenges in real business. The program follows a clearly structured learning path – from the basics of customer loyalty to the independent conception and presentation of a loyalty program. Each week builds on the previous one and deepens your knowledge step by step.

Study mode

Full-time

ECTS

10 ECTS

Campus

Munich

Specializations

Customer Lifetime Value
Segmentation
Incentive Design
KPIs
Customer Retention
Loyalty Program Design
CRM Technology
Customer Journey
Data Management
Customer Loyalty
Customer Retention Strategies
Loyalty Program Conception
Implementation
Optimization

Career paths

Loyalty Management
Customer Retention
Marketing Management
CRM Management
Product Management
E-commerce
Retail
E-commerce
Marketing
Customer Relationship Management

Program details

  • Thesis required

Required documents

General requirements for Vocational (Ausbildung) programs in Germany. Program-specific requirements are shown once you start a journey for this program.

No general document list published yet for this program level.

Academic requirements

No general academic requirements published yet — check program-specific requirements after starting a journey.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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