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Bachelor
German

BWL & Tourismusmanagement (B.A.)

Europäische FernHochschule Hamburg GmbH Hamburg (Priv. FH)

Duration

36 semesters

Language

German

Tuition

259.00 EUR/semester

Deadline

See university

About this program

The Bachelor's program in Business Administration and Tourism Management equips you with the necessary tools to advance your career. You will acquire comprehensive specialist knowledge and industry expertise, as well as practice-oriented business administration know-how. The focus is on current business administration and tourism topics such as crisis management, yield management, online marketing, social media, sales, and sales psychology. To prepare you for an international career, you will also deal with topics such as European market structures, intercultural competencies, and Business English (B2). Additionally, you will participate in a 2-week international seminar. You will gain well-founded business administration tourism knowledge and be able to make the economically correct decisions in all tourism matters. Your comprehensive specialist and practical knowledge in tourism and hotel management opens up diverse career opportunities across all tourism sectors. With your specialized knowledge in currently in-demand areas such as yield management, crisis management, marketing and sales strategies, and social media, you are ideally equipped for the top topics in the tourism industry. In the elective area, you can set individual priorities, e.g., in the area of "Wellness, Health and Sports" and/or "Event and Conference Management" and/or "Cruise Management and City Tourism". You will also gain comprehensive intercultural and international competencies: The study content is internationally oriented: you will participate in an online seminar on intercultural competencies in English, learn professional Business English, and complete a two-week study abroad seminar.

ECTS

180 ECTS

Campus

Hamburg

English-taught

0%

Specializations

Tourismusmanagement
Hotelmanagement
Vertrieb & Online-Distribution
Zielgebietsmanagement
Wellness, Gesundheit und Sport
Event- und Veranstaltungsmanagement
Cruise-Management und Städtetourismus
Krisenmanagement
Yield Management
Online-Marketing
Social Media
Verkauf und Verkaufspsychologie
Europäische Marktstrukturen
Interkulturelle Kompetenzen
Business English
Kalkulation und Preisbildung
Wettbewerbsanalyse
Marketingstrategien
Konzeption touristischer Angebote und Kooperationen
Buchungssysteme
Bilanzen analysieren
Mitarbeitende gewinnen, entwickeln und führen
MICE-Management
Digitales Marketing
Konsumentenverhalten
Produkt-, Preis-, Kommunikations- und Distributionspolitik
Planung und Entwicklung von Destinationen
Aufbau eines Netzwerks für weltweite Destinationen

Career paths

Tourismusmanager/in
Hotelmanager/in
Vertriebs- und Online-Distributionsmanager/in
Zielgebietsmanager/in
Tourismus
Hotelwesen

Program details

  • Thesis required
  • Study abroad possible

Required documents

General requirements for Bachelor programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Tabular curriculum vitae (CV)
  • Certified copy of secondary school leaving certificate
  • Valid passport (photo page copy)
  • Passport-style photograph
  • Certified translation of secondary school leaving certificate

Academic requirements

Recognized secondary leaving certificate (HZB)

A school-leaving certificate that qualifies you for higher education in your home country, recognized in Germany as a Hochschulzugangsberechtigung (HZB). Check anabin and the university or uni-assist process. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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