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Bachelor
German

Bachelor Hotel- und Tourismusmarketing

IST-Hochschule für Management Düsseldorf (Priv. FH)

Duration

7 semesters

Language

German

Tuition

No tuition fee

Deadline

See university

About this program

The Bachelor's program in Hotel and Tourism Marketing is characterized by a special combination of comprehensive marketing know-how and industry-specific expertise. This targeted training will set you apart from your competitors and qualify you for marketing positions specifically in the hotel and tourism sectors. You will benefit from 35 years of educational expertise in tourism and hospitality. Our professors, lecturers, and tutors all have their own industry experience and will support you with their expert knowledge. Furthermore, collaboration with renowned industry partners ensures current and practice-oriented study content. In addition to extensive marketing know-how and insights into future-relevant topics such as "Digitalization & AI" and "Sustainability," you will gain a comprehensive understanding of the tourism industry and the hotel sector, enabling you to conduct professional marketing specifically for these industries.

Study mode

Online

ECTS

180 ECTS

Specializations

Hotelmarketing – Schwerpunkt Sales Management und Distribution
Sporttourismus & Ökologie
Advanced Online-Marketing
Eventmanagement
Personalmanagement
Vertriebsmanagement
Digitalisierung und KI
Nachhaltigkeit
General Management
Trends und Innovationen im Tourismus
International Marketing
Hotel- und Qualitätsmanagement
Kundenintegration und Kommunikation
Grundlagen Online-Marketing und Social Media
Business English

Career paths

Marketing positions in the hotel and tourism sectors
Hotels and hotel chains (national and international)
Holiday resorts and holiday club facilities
Tour operators
Tourism corporations
Airlines and airports
Cruise companies
National and international associations and institutions
Bus and train companies
Leisure companies

Program details

  • Internship required
  • Thesis required
  • Study abroad possible
  • Double degree available

Required documents

General requirements for Bachelor programs in Germany. Program-specific requirements are shown once you start a journey for this program.

  • Tabular curriculum vitae (CV)
  • Certified copy of secondary school leaving certificate
  • Valid passport (photo page copy)
  • Passport-style photograph
  • Certified translation of secondary school leaving certificate

Academic requirements

Recognized secondary leaving certificate (HZB)

A school-leaving certificate that qualifies you for higher education in your home country, recognized in Germany as a Hochschulzugangsberechtigung (HZB). Check anabin and the university or uni-assist process. Dreemli does not issue denklik or admission decisions. Recognition is decided by anabin, uni-assist, and/or the university.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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