Abendkurs Marketingpsychologie
Mediadesign University of Applied SciencesDuration
2 semesters
Language
German
Tuition
No tuition fee
Deadline
See university
About this program
The continuing education course in Marketing Psychology is designed for professionals and aims to provide an understanding of why people react to marketing. It covers topics such as perception, attention, trust, emotions, and decision-making behavior, connecting psychological principles with practical marketing applications. The course consists of eight practical modules spread over two months, with sessions held once a week in the evenings. Participants will learn how attention is generated, how trust is built, what factors influence purchasing decisions, and why people react to specific messages. The program utilizes real-world examples, analyses, and practical exercises for direct application of learned material. It is suitable for individuals in marketing, communication, sales, self-employed professionals, founders, freelancers, and brand/content managers who wish to deepen their understanding of target groups and consumer behavior. No prior knowledge of psychology is required, but an interest in marketing, communication, and people is essential.
Study mode
Part-time
ECTS
0 ECTS
Campus
Mediadesign Hochschule
Specializations
Career paths
Official documents
Required documents
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Academic requirements
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