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Language Course
German

Abendkurs Marketingpsychologie

Mediadesign University of Applied Sciences

Duration

2 semesters

Language

German

Tuition

No tuition fee

Deadline

See university

About this program

The continuing education course in Marketing Psychology is designed for professionals and aims to provide an understanding of why people react to marketing. It covers topics such as perception, attention, trust, emotions, and decision-making behavior, connecting psychological principles with practical marketing applications. The course consists of eight practical modules spread over two months, with sessions held once a week in the evenings. Participants will learn how attention is generated, how trust is built, what factors influence purchasing decisions, and why people react to specific messages. The program utilizes real-world examples, analyses, and practical exercises for direct application of learned material. It is suitable for individuals in marketing, communication, sales, self-employed professionals, founders, freelancers, and brand/content managers who wish to deepen their understanding of target groups and consumer behavior. No prior knowledge of psychology is required, but an interest in marketing, communication, and people is essential.

Study mode

Part-time

ECTS

0 ECTS

Campus

Mediadesign Hochschule

Specializations

Marketingpsychologie
Perception
Attention
Trust
Emotions
Decision-making behavior
Advertising
Brand communication
Pricing
Digital marketing

Career paths

Marketing
Communication
Sales
Self-employment
Entrepreneurship
Freelancing (Design, Social Media, Content, Consulting)
Brand management
Content management
Marketing
Communication
Sales
Digital Agencies
Technology-driven companies
E-commerce
Public Service

Required documents

General requirements for Language Course programs in Germany. Program-specific requirements are shown once you start a journey for this program.

No general document list published yet for this program level.

Academic requirements

No general academic requirements published yet — check program-specific requirements after starting a journey.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

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