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Language Course
German

Abendkurs Brand Management

Mediadesign University of Applied Sciences

Duration

2 semesters

Language

German

Tuition

No tuition fee

Deadline

See university

About this program

This continuing education course focuses on strategic brand management for professionals. It covers how to build, develop, and professionally lead brands. Participants will learn about brand identity, target group and market analysis, sharpening brand messages, and consistent brand design across various channels. The course is designed to be practical, compact, and directly applicable, allowing participants to work on their own brand concept throughout the program. Upon successful completion, participants receive a certificate from the state-recognized Mediadesign Hochschule.

Study mode

Part-time

Campus

Online

Specializations

Brand Management
Strategic brand building
Brand development
Brand leadership
Brand identity
Target group analysis
Market analysis
Brand messaging
Consistent brand design

Career paths

Brand analysis and evaluation
Developing clear positioning for companies, products, or services
Understanding and addressing target groups
Formulating compelling brand messages
Identifying strengths and weaknesses of a brand presence
Ensuring a consistent brand presence across channels
Strategically developing brands
Applying knowledge in companies, projects, or for personal brands
Startups
Small businesses
Growing brands
Marketing
Communication
Sales

Required documents

General requirements for Language Course programs in Germany. Program-specific requirements are shown once you start a journey for this program.

No general document list published yet for this program level.

Academic requirements

No general academic requirements published yet — check program-specific requirements after starting a journey.

Frequently asked questions

Static answers for the most common questions about applying to this program.

Country & application steps

Step by step, from choosing a federal state to your residence permit in Germany.

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